CASE STUDY
Chitown Champions: Turning Website Visitors Into Program Participants
IMPACT
107% increase in monthly website traffic, 30% increase in class inquiries, 40% reduction in page load time, 100% increase in grant acquisition
A leadership program disguised as a tumbling initiative required a distinctive online platform to convey its unique essence to target audiences. Transformed a small nonprofit's digital presence from conversion barrier to growth engine in 2 weeks.
TIMELINE
2 weeks (MVP in 2 days)
ROLE
Sole developer - strategy, content architecture, design, development, migration, SEO, and training
THE CHALLENGE
A 36-year-old youth development nonprofit serving Chicago's South Side needed to transform their digital presence from a conversion barrier into a growth engine. Their previous WordPress and GoMotion sites failed to communicate their unique positioning as a 'leadership program disguised as a tumbling team,' had no online registration, and created operational friction. With tight budget constraints and a 2-week timeline, they needed a solution that nonprofit staff could manage independently while dramatically improving enrollment conversion.
THE SOLUTION
Built a comprehensive StoryBrand content framework first, then implemented a mobile-first Framer site optimized for conversion. Used ChatGPT strategically to accelerate brand voice and messaging work. Created a complete content strategy, information architecture redesign, and comprehensive handoff documentation. The solution balanced speed (MVP in 2 days, full site in 2 weeks) with strategic depth, ensuring long-term sustainability.
TECHNOLOGIES USED
THE RESULTS
- 1107% increase in monthly website traffic after restructuring and SEO optimization
- 2100% increase in grant acquisition per year through improved digital presence and grant application support
- 330% increase in class inquiries and sign-ups from improved conversion funnel
- 440% reduction in page load time, especially critical on mobile
- 5Significant boost in local search visibility for Chicago tumbling and youth program searches
- 6Reduced bounce rate on key landing pages
- 7Staff empowered to manage content updates independently
Transformed a 36-year-old Chicago South Side youth development nonprofit's digital presence from a conversion barrier into a growth engine in just 2 weeks. Built comprehensive StoryBrand content framework, then implemented a mobile-first Framer site optimized for conversion.
Used ChatGPT strategically to accelerate brand voice and messaging work. Created complete content strategy, information architecture redesign, and comprehensive handoff documentation. Achieved 107% traffic increase, 100% grant acquisition increase, and 30% conversion improvement while empowering staff to manage the site independently.
MORE WORK
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